Profile:
Creative and detail-oriented Front-End Developer specializing in WordPress-based solutions, with over 10 years of experience building responsive, SEO optimized websites for HVAC, B2B, and service industries. Proficient in HTML, CSS, jQuery, and WordPress theme/plugin development. Skilled in UI/UX best practices, accessibility (WCAG), and front-end performance optimization. Adept at collaborating with designers, marketers, and developers to deliver fast, accessible, and conversion-driven websites. Combines front-end development expertise with strong client support experience, enabling clear communication, efficient troubleshooting, and seamless handoff of WordPress solutions to end users.
Skillset:
- Front-End Development: HTML5, CSS3, JavaScript, jQuery, Bootstrap, Responsive Design, Cross-Browser
Compatibility - CMS Platforms: WordPress (Custom Themes, Plugins, Elementor, Full Site Editing, WooCommerce)
- Excellent problem-solving and troubleshooting skills.
- SEO Tools: Yoast SEO, Schema Markup, Google Analytics, Search Console, Google Tag Manager
- Performance & UX: PageSpeed Optimization, Core Web Vitals, Mobile-First Design, Accessibility (WCAG)
- Dev Tools: Git, GitHub, cPanel, DNS Management, Mailgun, Cloudflare
- Soft Skills: Strong eye for design, technical troubleshooting, clear communication, and collaborative mindset
Professional Experience:
Contract Freelance Developer [2025-Present]
Responsibilities Included:
- Designed and launched high-converting WordPress websites for local businesses, including tourism, marketing, and
- furniture industries.
- Working with Bouvier Kelly Agency to deliver branded site builds on deadline and within budget.
- Customized WordPress back-ends to allow non-technical clients to easily manage their site content and lead forms.
Squad Developer [May 2024 – November 2024]
CI Web Group
Houston, Texas
Responsibilities Included:
- Developed and maintained custom WordPress themes and plugins optimized for HVAC service websites, ensuring
responsiveness, fast loading times, and SEO best practices. - Built landing pages and service pages using SEO-optimized HTML/CSS and schema markup to improve organic
search rankings for local HVAC keywords. - Collaborated with content and SEO teams to create conversion-focused blog layouts, service pages, and internal
linking strategies. - Troubleshot website issues including plugin conflicts, slow load times, and 404 errors, ensuring minimal downtime
and improved UX. - Provided Tier 1 and Tier 2 technical support for internal teams and HVAC clients using WordPress websites, CRMs,
and lead generation tools.
Web Specialist [2023 – May 2024]
Oechsli Intitute
306 E Market St Suite 2, Greensboro
Responsibilities Included:
- Develop, design, and manage multiple client websites utilizing an internal WordPress framework of custom themes
and plugins, fostering enhanced user experiences. - Utilized front-end builders like Elementor and FSE to build mobile-friendly, SEO-optimized websites for financial
clients. - Collaborate with cross-functional teams to integrate marketing efforts such as newsletters, videos, and social media,
enhancing overall brand visibility and client reach. - Implemented Google Tag Manager and Analytics to track KPIs, providing insight that informed client UX and
conversion strategies. - Demonstrated strong troubleshooting skills and effectively communicate complex ideas to clients, both verbally and
in writing, ensuring clarity and alignment throughout project life cycles
Website Designer / Developer [2018-2023]
Alderman Company
325 Modal Farm Road, High Point, NC 27263
Responsibilities Included:
- Designed custom WordPress themes using HTML, CSS, jQuery, and PHP to deliver responsive, branded solutions.
- Collaborated with clients and internal teams to understand project requirements, provide design recommendations,
and deliver tailored solutions. - Integrated third-party plugins, e-commerce tools, and CRM systems to align with client marketing objectives.
- Provided client support and CMS training, enabling clients to manage content independently.
- Stayed updated on industry trends and best practices in web design and development, incorporating new techniques
and technologies into projects. - Performed ongoing maintenance and optimization to improve site speed, accessibility, and uptime.
Front-End Website Designer [2010-2018]
Concinnity Marketing
301 N Main St. Suite 1901, Winston-Salem NC 27101
Responsibilities Included:
- Collaborated with .NET development teams to design front-end templates within Umbraco CMS.
- Built responsive layouts and HTML email templates aligned with client branding and marketing strategies.
- Utilized Bootstrap and UX principles to craft intuitive, user-focused web interfaces.
Prior Career Positions
Website Designer [2005-2010]
Bald Eagle Technologies
201 N. Broad Street, Suite 300, Winston-Salem, NC 27101
Multi-Media Developer [2001-2005]
Old Dominion Freight Line
500 Old Dominion Way, Thomasville, NC 27360
Flash Designer [1998-2001]
Coyne Beahm Marketing and Advertising
6522 Bryan Boulevard, Greensboro NC 27409
Education:
Bachelor of Arts
Bowling Green State University
Bowling Green, OH.
Certificate in 3D Animation
3D Studio Max
Raleigh, NC.
References:
Brian Bowers
Creative Director
The Fresh Market
Phone: Available upon Request
David Moody
Senior Solutions Architect
Advanced Fraud Solutions
Phone: Available upon Request
Rick Freiberg
Owner / CEO
Free Mountain Inc.
Phone: Available upon Request
Mark Beckwith
Freelance Designer
Phone: Available upon Request